Media Management and Civil Service Neutrality: A Delicate Balance

by Matthew Flinders, Heidi Houlberg Salomonsen and Thurid Hustedt

Although often overlooked, the rise of populism has placed additional pressures on the relationship between ministers and their senior civil servants. Dismissed as part of ‘the elite’, ‘the establishment’ or even ‘the blob’, the civil service has in many countries been required to adapt and navigate an increasingly fluid set of politico-administrative boundaries. In this context it was highly symbolic that the United Kingdom’s new prime minister, Sir Keir Starmer, issued a direct message to all civil servants as one of his first acts in office.

‘I am so pleased to have this early opportunity to speak directly to every one of you…… working in the Civil Service’ he stated ‘I want you to know that– you have my confidence, my support and, importantly, my respect.’

The fact that the new occupant of No.10 was at exactly the same time trying to install new media management structures underlines the existence of a potential tension between, on the one hand, a ministers desire to respect the civil service and established constitutional relationships, but on the other hand, ensure that officials do promote a positive ‘spin’ on the work of the government.

The root issue is that senior civil servants are expected to be politically neutral and largely anonymous and yet their role in relation to media management brings with it politicising tendencies and risks.  As Rod Rhodes noted in his book Everyday Life in British Government (2011)  ‘…nowadays, senior civil servants speak in public almost as often as ministers’.’

Understanding whether and under which conditions civil servants can respond to requests for advice and assistance in managing the media from ministerial masters is therefore crucial.

How do senior civil servants cope with the pressures of media management, and how does this affect different relationships? Are senior civil servants increasingly required to be ‘promiscuously partisan’ as Peter Aucoin once suggested?

Our extensive research in the United Kingdom, Denmark and Sweden, recently published in Policy & Politics, has helped tease-apart the various layers to this question.

By blending the theory of public sector bargaining with existing studies of politico-administrative media management, and interviewing over sixty officials, ministers and special advisers, our recent study came to three main conclusions.

First and foremost, none of the three cases found evidence of widespread problems in relation to breaching rules, sacrificing neutrality, or undermining anonymity. However, civil servants perceive their political neutrality to be under more pressure than their professional anonymity.

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Respecting our sources, protecting our discipline

Felicity Matthews
Felicity Matthews

In this guest post from one of our board members, Associate Editor Felicity Matthews discusses the importance of ethical responsibilities to our sources, and offers advice for researchers trying to navigate these tricky waters.

In May 2014, the Police Service of Northern Ireland (PSNI) launched a legal challenge to secure all of the recordings that were a product of the Belfast Project, a programme of oral history conducted by Boston College in the US intended to provide an account of the Troubles. Recorded between 2001-06, the ‘Boston Tapes’ comprise a collection of interviews with over fifty paramilitaries from the IRA and Ulster Volunteer Force. Crucially, interviewees were promised lifelong anonymity; and with the safety of this promise, many interviewees were candid about their involvement in a range of illegal acts. One such act was the murder of Belfast woman Jean McConville by the IRA in 1972; and in 2011, the PSNI launched a legal bid to gain access to the relevant recordings. Continue reading