Rhys Jones and Mark Whitehead, Aberystwyth University, and Jessica Pykett, Birmingham University discuss their article, Psychological governance and behaviour change which was published in Policy & Politics in 2013, and is available free during May 2014.
‘Behaviour Change’ has become a familiar term in UK public policy. This trend indicates the growing influence of the behavioural sciences (including behavioural economics, social psychology and, to a certain extent, neuroscience disciplines) on UK policy making communities in a range of sectors –from personal finance, through public health, to environmental communications. Our work to date has involved a policy ethnography of the emergence and rise of Behaviour Change as an agenda for governance which embeds behavioural insights into public policy design and delivery. We are now investigating the significance of the UK as a policy laboratory for these behavioural forms of governance, as the Behaviour Change agenda spreads internationally. We have identified hundreds of countries in which Behaviour Change initiatives are commonplace as well as several nations in which Behaviour Change has become a centrally-orchestrated programme for governance. Continue reading