by Sonja Blum and Johanna Kuhlmann

In public policy, target group constructions are crucial. Groups are granted additional rights, while rights from other groups are withdrawn, certain groups of people or other entities are regulated, while burdens elsewhere are lifted. As Anne Schneider and Helen Ingram’s work (1993) told us, such decisions are related to target groups’ power position, but also to their positive or negative construction.
But how do these social constructions work, and based on which criteria are target groups of public policy perceived as deserving or undeserving? These exact criteria guiding social constructions of groups have remained rather elusive in extant public policy research.
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Jonathan J Pierce