Jan Boon, Jan Wynen and Koen Verhoest

Why do public sector organisations target different stakeholder audiences when managing their reputations? This is the question we wanted to address in our recent Policy & Politics article entitled What determines the audiences that public service organisations target for reputation management.

A basic tenet in the reputation literature is that organisations are sensitive to their environment. Different audiences (be it clients, politicians, the media and others) expect different things from public service organisations, so how do they manage such conflicting demands? How do they prioritise the needs of their audiences? Continue reading →