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The politics of behaviour change: Nudge, neoliberalism and the state

Will LeggettWill Leggett, School of Government and Society, University of Birmingham, discusses his article, ‘The politics of behaviour change: Nudge, neoliberalism and the state’ which is free to download in January 2015.

In 2013 there was controversy when it emerged in the UK that unemployed jobseekers had unwittingly been used as guinea pigs for a government experiment. They had been told to complete an online psychometric questionnaire called ‘MyStrengths’, with the threat of benefit withdrawal if they did not comply. Having entered their answers, participants were presented with apparently personalised electronic messages of ‘positive reinforcement’ eg that their answers had demonstrated a ‘love of learning’. But it later transpired that no matter what answers were entered, everybody received exactly the same messages. The real objective had been to indiscriminately instil positive psychology among the Continue reading The politics of behaviour change: Nudge, neoliberalism and the state