SPECIAL ISSUE BLOG SERIES: Blog 4 – Three top tips for better quality behavioural public policy research

Special issue blog series on advancing our understanding of the politics behind nudge and the ‘behavioural insights’ trend in public policy.

cotterillSarah Cotterill

The quality of the reporting in behavioural public policy research is often poor, making it difficult for the reader to understand what the intervention was or how the research was done. In 2018 a review was published about choice architecture and nudges: behaviour change interventions where the environment or decision-taking context are designed in such a way that people are nudged toward more beneficial options. The review found 156 studies, and reported an excessive amount of bad practice: only two per cent followed a reporting guideline, only seven percent were informed by a power calculation, none of the studies were pre-registered and the descriptions of the interventions were non‐exhaustive, with frequently overlapping categories. The quality of many studies is too poor to allow meta-analysis and the behavioural interventions are not described in sufficient detail to delineate one from another or allow replication. Continue reading

Narratives as tools for influencing policy change

Crow_JonesDeserai Crow and Michael Jones

Imagine. You are an ecologist. You recently discovered that a chemical that is discharged from a local manufacturing plant is threatening a bird that locals love to watch every spring. Now, imagine that you desperately want your research to be relevant and make a difference to help save these birds. All of your training gives you depth of expertise that few others possess. Your training also gives you the ability to communicate and navigate things such as probabilities, uncertainty, and p-values with ease.

But as NPR’s Robert Krulwich argues, focusing on this very specialized training when you communicate policy problems could lead you in the wrong direction. While being true to the science and best practices of your training, one must also be able to tell a compelling story.  Perhaps combine your scientific findings with the story about the little old ladies who feed the birds in their backyards on spring mornings, emphasizing the beauty and majesty of these avian creatures, their role in the community, and how the toxic chemicals are not just a threat to the birds, but are also a threat to the community’s understanding of itself and its sense of place.  The latest social science is showing that if you tell a good story, your policy communications are likely to be more effective.

This blog is based on our recent article on narrative as a tool for influencing policy change in the 2018 special issue on Practical Lessons from Policy Theories.  Continue reading