Jan Boon, Heidi Houlberg Salamonsen and Koen Verhoest
The role of the media in relation to public agencies has only recently become the focus ofscholarly attention within public management and administration. Many would agree that, at least in Western democracies, we live in what is referred to as “mediatised societies”.These are generally understood to be societies in which the media somehow penetrate and affect the way central institutions of our societies function (including the public agencies responsible for service delivery, regulation, etc). However, we have just begun to investigate the degree to which such media attentionaffects public agencies, how they are organized, andheld accountable.Continue reading →
Media are everywhere nowadays and it is well known that politicians are very well aware of that and try to stage their performance to get as much media attention as possible. There are even authors who speak of modern democracy as the drama democracy where everything is about staging media attention and performance and not about implementation (eg Elchardus, 2002).
Are politicians different from rock stars?
As a result of the increasing mediatization of our society we now judge our politicians and public officials with the same standards as we judge our celebrities (rock stars, soccer players, TV personalities). Politicians appear on stage with wife and children, we want to know their private life and they appear as guests on talk shows. Research shows that media pay much more attention to private life of politicians than say for instance 30 years ago.
But the mediatization literature also suggests that the rules of the media logic (like the emphasis on drama, conflict and personal stories and the tendency to frame everything in short soundbites) penetrate other spheres of life (like the political domain, but also public administration). In our Policy & Politics article: Managing commercialised media attention in complex governance networks: positive and negative effects on network performance, we examine the impact of commercialised media attention and its positive and negative effects on network performance in complex governance networks. Since various authors point to the commercialisation of news as the main driver for this media logic we have labelled such attention “commercialised news” in our article. Continue reading →
Europe currently faces the biggest refugee crisis since the Second World War. Many European states are confronted with large numbers of migrants in need of immediate care, food and shelter. Responsible public agencies, such as the UK’s Visas and Immigration (UKVI) and the Central Agency for the Reception of Asylum Seekers (COA) in the Netherlands, face exceptionally complex challenges. A challenge that is aggravated by the fact that they are constantly criticized in the media and by politicians when things go wrong.
In the Netherlands, for instance, COA was blamed for concocting unpleasant surprises for local governments when the organization decided to immediately direct large numbers of asylum seekers to their municipalities. A Dutch mayor called the situation ‘chaotic’: “The COA lost control of the temporary housing of refugees”, he said. COA was held accountable and had to explain its behaviour to politicians and Continue reading →
Decision makers, be it in the field of higher education politics or in other fields of public policy making, typically claim to be processing a great deal of information. To a substantial degree, this includes news media information. Nonetheless, the same decision makers also pride themselves on basing their decisions on more reliable grounds than a vacillating media coverage. Almost two decades of public management reforms improved the availability of objective measurements and performance data, and introduced quasi markets to feed in public demands. Matching public expectations no longer necessitates resorting to news media and its representation of a public attention that is skewed by news values. Or is it the other way around? Is the influence of news media on decision making rather on the rise, resulting from an increasing reflexivity of public governance and a related need for direction that is no longer provided by the state? On the face of it, the significance of news media coverage is boosted by a new imperative of marketing the value of public sector outcomes. The need for public marketing results from the use of economic measures in public sector producing qualitative outputs that are difficult to attach a price tag to.
by Zach Morris, School of Social Welfare, University of Berkeley, USA
The Department of Work and Pensions recently released the statistics for those who died after being found “fit for work,” and thus ineligible for disability benefits in the U.K. The Guardian reports that nearly 90 people a month are dying after being found fit for work. Caution is due, however, before interpreting the outcome of the assessment process as the cause of these deaths. Yet, the emergence of these figures and their wide reporting in the press shed light on how the public is coming to perceive the country’s recent experiment with disability benefit cuts. The growing attention to this issue could lead to increasing support for disability benefit recipients, which, as reported in my P&P article on the topic and shown below, has been in decline for many years. If so, now may prove an opportune time for political entrepreneurs Continue reading →
by Tessa Coombes, guest blogger for P&P conference
In the afternoon plenary session on the first day of the Policy & Politics conference, Prof. Dr. Erik-Hans Klijn, Erasmus University Rotterdam, explored the tension between front stage (world of media and politics) and back stage (world of complex networks) using his own work to take us through the tensions that exist and how public managers can cope with those tensions. He reminded us that – modern governance is more about managing processes than anything else and there are no easy answers to complex governance problems.
Governance networks (back stage) were described as being characterised by complexity; complexity of decision-making and of resource dependency, with many different actors involved in activity where it takes time and dedication to achieve good performance. In this sense, it is managerial effort that makes the difference with modern governance more about management than politics and where hard work is needed because there are no easy solutions. Whilst this may well be true, I think there are many politicians out there who may just disagree with the comment about management!
In the world of politics and media (front stage), complexity comes from interaction and activity, with politicians reacting daily to events and constant media attention which is both short term and immediate. It’s a different world dominated by media logic, where branding and image are increasingly ‘centre-stage’ and used more frequently because people can relate to them.
These different worlds, operating together, generate a number of tensions:
complex multi-faced problems and solutions versus simple communications
connective leadership versus personalised strong profile
long-term oriented dedication versus short-term visibility
trust building versus conflict framing
Public managers therefore face huge challenges to combine ‘front’ and ‘back’ stage, where there is more focus on emotions, more use of branding and more network management. Erik-Hans concluded by emphasising that these tensions will remain and potentially increase, because the tendencies that fuel them will remain in place.
One of the interesting points I’ll take away from the discussion is definitely the one about branding, and how important this become in our society, but with a reminder that perhaps this should relate not just to ‘selling’ but also to identity, value processes and commitment.
Tessa Coombes has recently completed the MSc in Public Policy at Bristol University, is a former Bristol City Councillor and regularly blogs about policy, politics, and place.