Media are everywhere nowadays and it is well known that politicians are very well aware of that and try to stage their performance to get as much media attention as possible. There are even authors who speak of modern democracy as the drama democracy where everything is about staging media attention and performance and not about implementation (eg Elchardus, 2002).
Are politicians different from rock stars?
As a result of the increasing mediatization of our society we now judge our politicians and public officials with the same standards as we judge our celebrities (rock stars, soccer players, TV personalities). Politicians appear on stage with wife and children, we want to know their private life and they appear as guests on talk shows. Research shows that media pay much more attention to private life of politicians than say for instance 30 years ago.
But the mediatization literature also suggests that the rules of the media logic (like the emphasis on drama, conflict and personal stories and the tendency to frame everything in short soundbites) penetrate other spheres of life (like the political domain, but also public administration). In our Policy & Politics article: Managing commercialised media attention in complex governance networks: positive and negative effects on network performance, we examine the impact of commercialised media attention and its positive and negative effects on network performance in complex governance networks. Since various authors point to the commercialisation of news as the main driver for this media logic we have labelled such attention “commercialised news” in our article. Continue reading