Albert Meijer and Wouter Boon
The private sector is changing towards a new model of production: the platform model. Industrial companies, such as Ford, are regarded as outdated and digital technology companies such as Uber and AirBnB, are dominating discussions about organisational models. These tech companies rely on the platform logic for the production of services. They rule the world economy and generate huge profits for their shareholders. In our recent article in this special issue on Strategic management of the transition to public sector co-creation, we ask: if this organisational model is so successful, should the public sector not start using the same model to provide public value?
So what’s so special about the platform model? Central to platform organisations is their capacity to connect numerous users and coordinate their interactions. The hierarchic and sequential logic of the Fordist model is replaced by a horizontal and parallel logic. This mode of organisation is facilitated by platform technologies which process interactions between the many users accurately and fast. Our understanding of how this model works for the private sector is becoming firmly established but we still know very little about the value of this model for the public sector. Continue reading SPECIAL ISSUE BLOG SERIES: Blog 5 – Digital platforms for the co-creation of public value