Design of services or designing for service? The application of design methodology in public service settings

by Kirsty Strokosch and Stephen P. Osborne

The design of public services has traditionally been conducted by managers who aim to improve efficiency. In recent years though, human-centred design has been used increasingly to improve the experience of public service users, citizens and public service staff (Trischler and Scott, 2016). Design also encourages collaboration and creativity to understand problems and develop solutions (Wetter-Edman et al., 2014). This can include user research to understand current experiences and/or testing prototypes through quick repeated cycles of re-design.

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