Nudge Plus: How behaviour change policies can build on their success by recognizing their failings

Hill and stokerPeter John and Gerry Stoker

Policies that promote behaviour change are not so controversial as we move towards the third decade of the twenty first century. The question that matters now is how to ensure that behaviour change policies work and match an increasingly assertive democratic culture among citizens. Our solution is to build on past successes and to move towards something we label “nudge plus”. Continue reading