In our recent open access article in Policy & Politics, Johan Kaluza and I take as our starting point for our argument the point that public service organisations should recognise citizens as active co-producers rather than passive recipients in service design and provision. Indeed, there are a number of studies showing that citizens are capable and willing to contribute to public service outcomes that are beneficial not only to themselves but also to the broader citizenry.
However, an important question in the co-production debate is how organisations can effectively engage and enable citizens to become co-producers. We argue that one answer to this question lies in the role taken by front-line employees. Through direct contact and collaboration with service users, they can ‘activate’ citizens to co-produce. Taking this argument one step further, we ask if the actual recruitment of these front-line employees could be a co-produced process with respective service users involved? But what happens when relevant users are actually involved in the recruitment of social workers, teachers, or employment officers? Continue reading