Market segmentation methodologies are increasingly used in public policy, arts and culture management, and third sector campaigning. As one element of the growth of customer relationship management, or CRM, the use of segmentation methods is part of a broader trend for organisations to make use of new digital informational technologies to generate strategically useful data and knowledge about their customers, clients and constituencies. Despite the widespread use of segmentation methodologies in the strategic thinking of public as well as private organisations, the organisational dynamics of adopting and implementing segmentation practices remains under researched. The application of segmentation methods in non-commercial settings, including but not limited to the public sector, depends on the taken-for-granted normative assumption that market segmentation is a basic, necessary, and effective stage in developing successful marketing strategies. Continue reading Using marketing practices to realize public values→
The April 2016 issue of Policy & Politics includes two articles about one of the most pressing issues facing contemporary public administration – how governments can successfully harness the resources of the private sector to deliver public services.
The articles, by John Nicholson and Kevin Orr, and Chris Lonsdale et al., differ significantly in theory and method. The former is sociological and qualitative, examining micro-level working relations between public and private actors. The latter uses institutional economics and mid-range survey data to test hypotheses about public procurement processes. Yet, despite these differences, each article shares an interest in public-private relations. Continue reading Inspired by the issue→
It has long been observed that policies can get lost in implementation. The best intended legislation or programme adopted by central government can get reinterpreted, distorted or even subverted when applied at local level, or across different areas of government. This was certainly the case with the British Labour government’s system of targets rolled out in the 2000s. Number 10 and the Treasury (the ‘core executive’) adopted a series of quantified performance targets designed to improve public services. And the government even monitored how far they were being achieved through rigorous reporting arrangements. But the targets were appropriated and applied in quite different ways across departments. What factors shaped how different parts of government implemented targets? Continue reading The challenges of implementing targets in UK government – a ‘multiple streams’ approach→
Decision makers, be it in the field of higher education politics or in other fields of public policy making, typically claim to be processing a great deal of information. To a substantial degree, this includes news media information. Nonetheless, the same decision makers also pride themselves on basing their decisions on more reliable grounds than a vacillating media coverage. Almost two decades of public management reforms improved the availability of objective measurements and performance data, and introduced quasi markets to feed in public demands. Matching public expectations no longer necessitates resorting to news media and its representation of a public attention that is skewed by news values. Or is it the other way around? Is the influence of news media on decision making rather on the rise, resulting from an increasing reflexivity of public governance and a related need for direction that is no longer provided by the state? On the face of it, the significance of news media coverage is boosted by a new imperative of marketing the value of public sector outcomes. The need for public marketing results from the use of economic measures in public sector producing qualitative outputs that are difficult to attach a price tag to.
The research reported in our article UK Employment Services: understanding provider strategies in a dynamic strategic action field was carried out in 2012 as part of the ESRC-funded Third Sector Research Centre’s programme on the third sector’s role in public services. From the outset, we were aware that the third sector had long played a significant role in the mixed economy of employment services, and this was at a point when the UK Coalition government’s new Work Programme was being implemented. Our key interest was to explore the ways in which the third sector was involved in this new programme, and to examine to what extent its contribution could be seen as distinctively different to that of other sectors.
National officials working in international bureaucracies regularly invoke the fear that member-states strategically use such officials for influencing decision-making to their advantage. Using ones national officials as ‘Trojan horses’ naturally implies a lack of autonomy of such officials working in international organizations, which critically threatens the independence of the organization as such. While national officials’ potential lack of autonomy has been extensively discussed in both academic and public circles, the underlying mechanisms are less well understood. Our analysis takes one step in this direction.
by Akil N Awan, Lecturer in Political Violence & Terrorism at Royal Holloway
This post was originally published on The Conversation blog on 29th January 2015
The Counter-Terrorism and Security Bill 2014-15, having been rushed through the House of Commons with alarming speed and ease, has passed its second reading in the House of Lords. It is now in the final committee stages and on course to become law within a matter of weeks.